Back in 2011, I started a small company around a product targeting the German-speaking market. The goal was to create a Software as a Service (SaaS) platform to offer online appointment booking for mid-size companies.
"Termingenie" means "appointment genius" in German.
The Product
Productive company customers
Founded
Built with Ruby on Rails
Termingenie was written with Ruby on Rails. I served as the architect and manager behind the entire application, overseeing both technical development and business operations.
My Role
Founder & Manager
Started the company from scratch and managed all business operations
Software Architect
Designed and oversaw the technical architecture of the entire platform
Team Lead
Hired and coordinated contractors for implementation and marketing
Timeline
2011 - Launch
Started the company and began development of the SaaS platform
2011-2017 - Growth
Grew the platform to 80 productive company customers
2017 - Development Paused
Stopped active development due to economic factors and market competition
2020 - Service Closed
Completely shut down the service
Why It Ended
Due to economic factors and specifically because of too much competition in this product space, I stopped active development around 2017 and closed the service completely in 2020.
The appointment booking market became increasingly crowded with well-funded competitors, making it difficult for a small, bootstrapped company to compete effectively.
Product Demo
I recorded a video summary about the capabilities of this product. Please note that the video is in German only.
Video demo available upon request
Acknowledgments
Several contractors were hired to implement and market this product. I want to keep their names anonymous, but I specifically thank all the team members for their dedicated work throughout the years.